Female Athletes in Media: Women in Sports Commercials/Advertisements
It is evident that one main problem surrounding women in sports is the lack of female athletes shown in sports media. From sports reports, to athletic commercials, to even the ratio of male games aired to female games aired, there is an absence of women in these sects of sports media. We can acknowledge this all we want, but it is not until we start spreading successful female stories and displaying women in sports media, that we will actually see change. We simply need to normalize viewing women in conjunction with sports -- whether that means seeing them play sports or even seeing them in advertisements for sports equipment, brands, etc. Here are a few commercials and television advertisements that display female athletes that every young girl should see! Spread the word so the girls around the world can begin to normalize this phenomenon.
These two Nike advertisements are more recent as they came out in 2019. They both are inspiring and show women competing in sports. Nike has come out with a series of commercials and advertisements that support female athletes, these are just two.
This Powerade commercial focuses on soccer player Crystal Dunn and has an empowering message at the end. This is definitely a less popular commercial of the ones shown but still sends an important message.
This Adidas commercial also came out in 2019 and has an inspiring message of supporting women in sports media. This commercial not only goes along with the theme of this blog post but also with the need for female representation in sports.
The Always #LikeAGirl campaign was something that emerged in 2016. The most common commercial featured a variety of girls, ranging in ages, asking to do tasks, such as running, “like a girl”. Although this advertisement is less common, it is just as important.
The Gatorade Commercial staring Abby Wambach has a different take than the other commercials shown. But the message is all the same. Check it out!
We hope through this blog post you saw evidence of women in sports media and were able to share this with females in your community. For more follow us on instagram @femaleathletemovement where we post females seen in sports media on our story!
*Female Athlete Movement is in no way sponsored by any of these brands. We are sure there are other brands with commercials like these but these are simply ones we chose to highlight.